Live blogging a moderated session about online reputation management at SphinnCon Israel. Great ideas for rep managment and recognition using a Q & A answers strategy.

Reputation management is not just a tool for defensive online listening, but to alert us when good things are said about our company online. Two days ago, I found out that I won an industry award solely because my company was mentioned and hyperlinked from another site. How did I find out? A Google Alert I had set up notified me. In this post, I discuss the importance of effective listening posts, using my award as an example of "the flip side of reputation management."

Why is proactive reputation management necessary for your organization? I list four compelling reasons for creating a reputation management strategy and offer links to resources for proactively adjusting or creating an online reputation.