How can an organization be personal enough to create online friendships and meaningful relationships with individuals? Ultimately, the organization must become a personal organization. This blog post considers why and how organizations can become personal, and move people to action by doing so.

This post asks: Should Dunbar's number inform the way organizations act online? If fans have a finite number of engaging relationships online, is it possible for a fan to have a real relationship with an organization online? This post explores the tension between scale and intimacy, individual and organizational relationships.