Community Organizer 2.0

Epic Change just launched a fundraiser entitled To Mama With Love, and it embodies everything social network fundraising should be: a conversation rather than an ask for money, linkages to a greater movement, and utilizing the power of social network.

Will Kiva Kill Your Nonprofit? Donations 2.0 panel discussion at SXSW Interactive explores what “donations 2.0″ means, and DonorsChoose, Opportunity International, Kiva and Amnesty International are using this model for fundraising.

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

What are the online giving trends for 2010, and beyond? What will be the technology, culture, and needs? In this post, I created a graphic description of the history of online giving, and offer five trends that I see in the coming year.

Proving that social media can be used to raise significant funds for nonprofits is “the brass ring” that every nonprofit utilizing social media wants to reach. On the other hand, social network fundraising is growing: both by adoption, use and acceptance. This post explores the existing challenges facing social network fundraising – and brainstorming ideas to overcome the barriers.

Nonprofit organizations constantly need to raise funds, and many are turning to social media to raise funds online. Organizations ask, “when does social media lead to more money?” The real question to think about is, “when does engagement lead to more money.” Using social media to engage, listen and learn from stakeholders is the first requirement for a successful online fundraising strategy.

In this NTC 2009 Session “The Value of Online Fundraising,” representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.

A New York Times article on energy efficiency inspires thoughts on peer to peer fundraising. Does peer giving — knowing who else is giving and what amounts — make social network fundraising more effective?

Recent online donor report shows that multi-channel fundraising strategy combined with return clicks on a website lead to success. This post considers ideas for using social media to direct donors to your many fundraising channels, and to increase website “stickiness.”