Why do people participate in Twitter chats? I asked a number of friends and colleagues this question. What came back was pretty consistent: people participate to get information, ideas, contribute to a community, and meet new people. Read more to find out about the components of a successful Twitter chat.

Active management of an online community on a registered site or social network translates into quantifiable value for the sponsoring organization. This blog post offers value data from two online communities that lost active community managers, and the subsequent effects on both the community and value from the community to the sponsoring organization.