Engagement is critical to creating stronger organizational relationships, but it is relatively difficult to really engage followers on Twitter. Having a conversation with followers is one of the easiest way of engaging, but it is hard to have a conversation with every one of your followers. Here are five ways that nonprofit organizations are creating spaces for real engagement on twitter.

When recently presenting an overview of social media to a nonprofit organization, I was met with overwhelming fears and objections to using social media. This post addresses each concern one by one, revealing why you can't afford not to be active in social media.

Even the most local businesses and community organizations can use social media. In this post, I give concrete examples of how the local business or organization can benefit from incorporating social media into its business model. The world is no longer Local, it's Social.

Direct conversations with stakeholders benefit the organization across all sectors. How can we create blog posts that engage readers in "blog conversations?" In this post I suggest a different types of blog posts that will engage readers and consider the positive potential outcomes from each.

What are the pros and cons of using Mr. Tweet to help your non-profit get the most out of Twitter? Does Mr. Tweet, "your personal assistant." help non-profits find key influencers? I look at how non-profits are using Twitter, the value of an assistant like Mr. Tweet, and other resources for connecting to non-profit Twitterers.

Social networking in real time and non-profit possibilities

How to assess your communications strategy and easily type communications strategies in organizations.