Social Media Strategy for Nonprofits and Businesses

Tag archive for "Motrin Moms"

engagement, listening, reputation management

Reputation Management in Times of Crisis

13 Comments 23 January 2009

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.