New workplace, country, and job lead me to reconsider my blog identity and the difficulty of creating new online identities that reflect "the whole you."

The challenge: Help Oceana unlock the potential of its 10,000 Facebook Fans. John Haydon explains how his company, Inbound Zombie, helped Oceana acquire 5,000 new email addresses and 4,277 new Facebook Page connections during a 60-day campaign.

I'm moving from Jerusalem to Boston! But I'll certainly miss Jerusalem - here are some of the wonderful ways that the community supports each other.

How can a new brand or organization use the power of Facebook to attract new fans and and customers? If you don't have a large fan base, here are 10 ideas for attracting new fans within Facebook to your new page.

Why don't more nonprofits collaborate, online and offline? Social media culture is all about sharing, giving back, and being unselfish. You get more in return. In this post, I offer three examples of nonprofits working in collaboration to expand the potential return. What do you think?

How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.