Hebrew University and social media one year later: lessons learned, the challenges of working within an established institution, the importance of social media cheerleaders, and what has succeeded.

Engagement is critical to creating stronger organizational relationships, but it is relatively difficult to really engage followers on Twitter. Having a conversation with followers is one of the easiest way of engaging, but it is hard to have a conversation with every one of your followers. Here are five ways that nonprofit organizations are creating spaces for real engagement on twitter.