02 Jun, 2010
A Foursqaure Experiment Gone Right
Posted by: Debra Askanase In: Online organizing|guest posts|location-based social media|mobile advocacy|social media campaign
Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100×100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.
