Facebook Causes is one of those conundrums in the nonprofit world - it seems like a perfectly wonderful tool for gaining attention for a cause, but there are significant barriers to adopting Causes as an online giving mechanism. The biggest barrier is cultural: people are used to socializing on social networking sites, not giving. But they will...it's just a matter of time. This post explores the barriers to online social giving.

In this NTC 2009 Session "The Value of Online Fundraising," representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.

Share I’m live blogging the 2009 NTC session Best of the Best: Integrated Fundraising Case Studies at the NTEN National Technology Conference, April 27, 2009. Jeff Patrick, President of Common Knowledge will be presenting. Two things to remember: 1. If integrate across multiple channels, you raise more money. 2. This presentation goes beyond email and [...]

The importance of the business website will soon fade as social network profiles become the prime source of information about your organization or business. Facebook members, with thousands of new adopters daily, use the site to search for information, share information, bring others to events and causes and regularly connect with others on the site. Your Facebook page will soon become the most important tool you have to engage with your stakeholders. Read why the Page is the Website in this post.