I had the pleasure of presenting on the topic of Ramping Up Your Facebook Engagement to a group of NYC nonprofit organizations last week. The presentation covered understanding Facebook post engagement, matching goals to engagement, practices for designing Facebook Page engagement, practical ideas for creating engagement on the Page based on recent research, and measuring engagement and ROE. During the presentation, I also heard about some great ways that nonprofit organizations are using Facebook successfully to engage and move people to action.

It's looking to me a lot like Facebook may jump into the online donation space. The newly-created Facebook Payments and structuring of Facebook Deals speak of a company ready to move into online donations. Here's why.

Highlights and best practices of several youth entrepreneurship organizations using social media to promote youth entrepreneurship, source new borrowers from their loan fund, and support and find mentor businesses. This is part of a presentation offered at the Youth Business International Global Forum 2011 in Mexico City, Mexico.

Fan conversation is significantly higher with custom landing tabs. Included are 15 examples of nonprofit organizations with custom landing tabs. Some have a call to action, others an organizational overview, others ask visitors to join.

How can a new brand or organization use the power of Facebook to attract new fans and and customers? If you don't have a large fan base, here are 10 ideas for attracting new fans within Facebook to your new page.

With the Like button, Facebook has enabled your organization to become a network weaver. This blog post explains how the Like button weaves your fans together, and offers ideas about how to use the power of the Like button on your organization's behalf.

Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

Ever wondered how some businesses attract over 1,000 fans to their Facebook Pages, and others don't? A new research study paints a picture of exactly how Pages grow and become popular. This post highlights findings from the research, their implications, and suggested strategies to attract fans to your Facebook Page.

Social Media tips from Affilicon Israel 2009.

Why should CEOs and Executive Directors use social media themselves? Because they are an extension of their organization and organization's brand. In this post, I argue that CEOs must use social media themselves to engage with customers and also post a short slide show on the basics of extending ones personal brand and network on some social media platforms.