Community Organizer 2.0

Fan conversation is significantly higher with custom landing tabs. Included are 15 examples of nonprofit organizations with custom landing tabs. Some have a call to action, others an organizational overview, others ask visitors to join.

How can a new brand or organization use the power of Facebook to attract new fans and and customers? If you don’t have a large fan base, here are 10 ideas for attracting new fans within Facebook to your new page.

With the Like button, Facebook has enabled your organization to become a network weaver. This blog post explains how the Like button weaves your fans together, and offers ideas about how to use the power of the Like button on your organization’s behalf.

Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

Ever wondered how some businesses attract over 1,000 fans to their Facebook Pages, and others don’t? A new research study paints a picture of exactly how Pages grow and become popular. This post highlights findings from the research, their implications, and suggested strategies to attract fans to your Facebook Page.

Social Media tips from Affilicon Israel 2009.

Why should CEOs and Executive Directors use social media themselves? Because they are an extension of their organization and organization’s brand. In this post, I argue that CEOs must use social media themselves to engage with customers and also post a short slide show on the basics of extending ones personal brand and network on some social media platforms.

Facebook Causes is one of those conundrums in the nonprofit world – it seems like a perfectly wonderful tool for gaining attention for a cause, but there are significant barriers to adopting Causes as an online giving mechanism. The biggest barrier is cultural: people are used to socializing on social networking sites, not giving. But they will…it’s just a matter of time. This post explores the barriers to online social giving.

In this NTC 2009 Session “The Value of Online Fundraising,” representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.

I’m live blogging the 2009 NTC session Best of the Best: Integrated Fundraising Case Studies at the NTEN National Technology Conference, April 27, 2009. Jeff Patrick, President of Common Knowledge will be presenting. Two things to remember: 1. If integrate across multiple channels, you raise more money. 2. This presentation goes beyond email and direct [...]