The Campus Kitchens project just pulled off its first fundraiser, a competitive fundraising riff on college basketball's March Madness, and the key to winning was...Facebook. This post explores how Campus Kitchens harnessed Facebook Pages and social sharing to Facebook to bring in donations.

The importance of the business website will soon fade as social network profiles become the prime source of information about your organization or business. Facebook members, with thousands of new adopters daily, use the site to search for information, share information, bring others to events and causes and regularly connect with others on the site. Your Facebook page will soon become the most important tool you have to engage with your stakeholders. Read why the Page is the Website in this post.