Facebook's newly-revised Insights is such a significant change that it is a game-changer in the social media space. With the new Insights metrics, Facebook is boldly telling the Facebook community and its competitors that the most important social network metric is real online engagement. Everything about the new Facebook Insights is focused on helping page administrators understand how well their page's content is being received, shared, and talked about within Facebook. Facebook believes that you should know and need to know how engaging your content really is. And they want you to do something about that. In this post, I analyze why it is such a bold move, why engagement matters, and what a game-changer the new metrics has become. This is the future of measurement.

Recent research on Facebook fan activity from Lithium and comScore offer three big takeaways for organizations that manage Facebook fan Pages. Lithium's research offers relevant benchmarks on how fans like to interact with a Page, how often, and how deeply. comScore's data illustrates where fans interact with fan Page content, how Pages can reach more fans, the role of friends of Fans, and how likely Fans are to visit the organization's website and use its services or purchase products.

We all want to know what everyone else has been doing successfully, and finally, there are some hard numbers backing up the best practices. A few recent discussions and surveys have zeroed in on how fans respond to Facebook posts, want to interact with posts, and when they are most responsive.

The challenge: Help Oceana unlock the potential of its 10,000 Facebook Fans. John Haydon explains how his company, Inbound Zombie, helped Oceana acquire 5,000 new email addresses and 4,277 new Facebook Page connections during a 60-day campaign.