I cannot think of another organization that better exemplifies the concept of "followership" than Epic Change. They listen, include, incorporate, and respect followers. This year's Epic Thanks is a result of good followership. This Thanksgiving season, as in years past, Epic Change is raising money to support the Shepherds School in Arusha, Tanzania.

I've been thinking a lot about the concept of social media ROI, and how to measure it. Can we measure effective engagement with stakeholders, and how we move them to action? For social media, the ROI is actually Return on Engagement (ROE). All other activities are those leading to ROE.

I participate in To Mama With Love because Epic Change founder Stacey Monk has created one of the most incredible online campaigns in which I've ever had the honor of participating. Epic Change, has taken every principle of great community organizing and integrated it into To Mama With Love. Epic Change is also an organization that embodies the culture of social media, which is the culture of inclusion.

Tweetsgiving 2010 is all about Epic Thanks. It includes some great features: gratitude cards, online evangelists, and community organizing. It's also one of the great online fundraising campaigns of 2010.

YouTube announced today that every YouTube channel is now equipped with a moderator feature, allowing YouTube to become fully social and engaging. It's a game changer, and this post tells you why.

Epic Change just launched a fundraiser entitled To Mama With Love, and it embodies everything social network fundraising should be: a conversation rather than an ask for money, linkages to a greater movement, and utilizing the power of social network.

In an international survey of social network users, InSites Consulting found that social network users trust brands' social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.

How do you express thanks and appreciation to your social networks? You can "like" a Facebook update, re-tweet a Twitter update, recommend a colleague on Linkedin. But there are so many other ways to say "thank you" as well. This blog post, part of the global Tweetsgiving effort, discusses why/how we create our own gratitude karma on social media. Join in!

How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.