Google+ rolled out its Ripples feature on October 27, with just a hint of data potential within Google+ for marketing and engagement. Google+ Ripples is really the first set of metrics we've seen from Google around Google+. Ripples gives Google+ users relevant information about the use of circles, G+ influence, and how data is spread. Google+ Ripples has a lot of potential, including knowing your influencers, finding new influencers, knowing what others want to share, and of course implications for the future of online search and Google SEO. Why is Ripples really relevant for nonprofits? It can help nonprofits understand how to move connections on G+ (and elsewhere) to action. Read the full post for more.

Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

What metric do you use to find where your stakeholders are most social online? Time spent online on social networks, cross-referenced with good demographics are the key.