18 Jun, 2009
Using Social Media to Decrease E-Mail Unsubscribe Rates
Posted by: Debra Askanase In: email fundraising|email markeing|social networks
A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can’t listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.
