23 Jan, 2009
Reputation Management in Times of Crisis
Posted by: Debra Askanase In: engagement| listening| reputation management
When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.
