Community Organizer 2.0

Posts Tagged ‘crisis management

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.



About

Debra Askanase is an experienced community organizer, non-profit executive and business consultant. She advises small/medium-sized businesses and non-profits on social media strategy. She holds an MBA in International Business. You can follow her @askdebra on Twitter, too.