Community Organizer 2.0

MIT publishes completely uncensored student blogging on its website, a first among higher education institutions. Sun Microsystems and Opera both encourage uncensored corporate employee blogging. Unfortunately, too few companies and nonprofits allow uncensored stakeholder blogs. This post examines the benefits of uncensored employee, or stakeholder, blogging, and why the time to start open blogging is now.

Nonprofit organizations constantly need to raise funds, and many are turning to social media to raise funds online. Organizations ask, “when does social media lead to more money?” The real question to think about is, “when does engagement lead to more money.” Using social media to engage, listen and learn from stakeholders is the first requirement for a successful online fundraising strategy.

When recently presenting an overview of social media to a nonprofit organization, I was met with overwhelming fears and objections to using social media. This post addresses each concern one by one, revealing why you can’t afford not to be active in social media.

Why should CEOs and Executive Directors use social media themselves? Because they are an extension of their organization and organization’s brand. In this post, I argue that CEOs must use social media themselves to engage with customers and also post a short slide show on the basics of extending ones personal brand and network on some social media platforms.

Create a Social Media Advisory Board to help your organization set its social media strategy. Thoughts on why create a Board, who to invite and how to implement it.

For non-profits engaging in social media strategy, why not create “personal branding pages” for staff and give out “social business cards?” Thoughts and musings on these potentialities.

How to assess your communications strategy and easily type communications strategies in organizations.