04 Jan, 2010
What Happens When Your Nonprofit is “Brandjacked?” Guest Post by Steve Drake of Trees For Troops
Posted by: Debra Askanase In: guest posts|reputation management
What happens when your cause is “brandjacked?” When you find out that a for-profit, unaffilitated entity is trying to make money off of your donors? That’s exactly what happened to Trees for Troops in mid-November. Guest blogger Steve Drake, of Trees for Troops, tells how Trees for Troops fought back, lessons learned and the ROI of social media.
