How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.

Blogging IS a Strategy. Organizational blogging should be relevant, targeted and strategic for your organization, and should move your organization closer towards meeting its goals. This post includes a slideshow that illustrates strategic blogging practices, and how to create a blogging strategy for your nonprofit.