19 Nov, 2009
How Important are Bloggers to Online Campaigns?
Posted by: Debra Askanase In: 2010 NTC Sessions|Mobile Fundraising|Online organizing|social media campaign|social media etiquette
How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government’s Beers for Canada, and Tweetsgiving 2008 and 2009.
