There are plenty of other business functions besides sales and marketing that benefit from social media integration: human resources, internal communication, product development, training, customer service. I recently gave a presentation that talks about the ROI of integrating social media with these business functions. The slide show is embedded. Looking forward to your thoughts and contributions.

Do bureaucratic organizations stifle effective social media? Not necessarily! There are plenty of international, highly bureaucratic companies that use social media beautifully! It's not the amount of rule-following that prevents effective use of social media, but fear of change. In this post, I offer suggestions for approaching your bureaucratic organization to help them overcome their fear of change.