Community Organizer 2.0

Posts Tagged ‘alerts

Reputation management is not just a tool for defensive online listening, but to alert us when good things are said about our company online. Two days ago, I found out that I won an industry award solely because my company was mentioned and hyperlinked from another site. How did I find out? A Google Alert I had set up notified me. In this post, I discuss the importance of effective listening posts, using my award as an example of “the flip side of reputation management.”



About

Debra Askanase is an experienced community organizer, non-profit executive and business consultant. She advises small/medium-sized businesses and non-profits on social media strategy. She holds an MBA in International Business. You can follow her @askdebra on Twitter, too.