Three things I know about the nonprofit annual report: it takes a ton of time to put together beautifully, few people actually read it, but funders require it. The annual report is one of those pieces of communication and collateral that executive directors and development directors dread putting together because it is such a costly endeavor with relatively little return and short shelf life. It doesn't have to be that way in the age of social. We've socialized constituent communication, websites, fundraising, and events...why not rethink the annual report into a social communication? Several nonprofit organizations have done just that, transforming the paper annual report into a video report, and reinventing it in the process.

While Google Plus has been all the rage this week, one overlooked point is how the +1 button will change the way we search, interact with search results, and use the web in the future. With the arrival of the +1 button, what you "plus" on the web will ultimately affect what you will see within Google search, what all of your connections will see, and how the world may perceive you.

What is a social website? This blog post includes the slide presentation presented at the 2011 Nonprofit Technology Conference. The blog post and presentation reviews the goals of social media integration, technical categories of integration, examples from nonprofit websites, and additional resources.

With the Like button, Facebook has enabled your organization to become a network weaver. This blog post explains how the Like button weaves your fans together, and offers ideas about how to use the power of the Like button on your organization's behalf.

An interesting survey by Harris Poll shows that Engaged Americans (those who have volunteered, donated or advocated in the past year) want to be more involved in their nonprofit causes through social media. The survey also shows that they are already taking action as a result of social media engagement. How can nonprofits take advantage of this information?

Engaging on social media is NOT free. There are costs associated with video sharing activities, blogging, photo sharing, Facebook, social media campaigns, and more. This blog post discusses the many "hidden costs" of using social media for your company and organization. What are your costs?

How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.

The multimedia website application Apture is a new tool that helps nonprofits to tell their story better. In this post, I demonstrate the application and its potential. I invite you to tell me how your organization can use this powerful tool to tell its story better!

Even the most local businesses and community organizations can use social media. In this post, I give concrete examples of how the local business or organization can benefit from incorporating social media into its business model. The world is no longer Local, it's Social.

Add an Idea Portal to the non-profit website to bring customers front and center. Invite their suggestions, ideas and critiques for a better organization, and a relevant website.