Three things I know about the nonprofit annual report: it takes a ton of time to put together beautifully, few people actually read it, but funders require it. The annual report is one of those pieces of communication and collateral that executive directors and development directors dread putting together because it is such a costly endeavor with relatively little return and short shelf life. It doesn't have to be that way in the age of social. We've socialized constituent communication, websites, fundraising, and events...why not rethink the annual report into a social communication? Several nonprofit organizations have done just that, transforming the paper annual report into a video report, and reinventing it in the process.

November 14 is World Diabetes Day. In honor of World Diabetes Day, I'm spotlighting the Diabetes Hands Foundation, one of the most nimble, experimental organizations around. They've just launched Big Blue Test and the video challenge. In this post, I discuss what makes DHF so experimental, its successes and learnings, and how the Big Blue Test was conceived and executed.

YouTube announced today that every YouTube channel is now equipped with a moderator feature, allowing YouTube to become fully social and engaging. It's a game changer, and this post tells you why.

Understand the basics of Search Engine Optimization, a moderated session at SphinnCon Israel.

As more and more holiday video cards emerge, I take a look at the two types of video cards: humorous and serious. In this post, I mention my favorites from this holiday season of 2009, and why.

Video promotion tips and thoughts from Affilicon Israel 2009.