Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.

Engagement is critical to creating stronger organizational relationships, but it is relatively difficult to really engage followers on Twitter. Having a conversation with followers is one of the easiest way of engaging, but it is hard to have a conversation with every one of your followers. Here are five ways that nonprofit organizations are creating spaces for real engagement on twitter.

Why don't organizations create meaningful, strategic taglines? A tagline represents the mission of the organization, distilled into less than eight carefully chosen words. Company taglines, and professional taglines, should move the mission forward in all social media updates, and make networking more strategic and informative.

Charity: water has sent out an interactive thank-you to all its Twestival donors. In doing so, it has used all the best lessons from a recent Community Philanthropy 2.0 study and applied it to its own donor base. Donors want to be involved, learn about the impact of their donations and hear about success stores. Charity: water has done all that and more...convinced me to give again.

Even the most local businesses and community organizations can use social media. In this post, I give concrete examples of how the local business or organization can benefit from incorporating social media into its business model. The world is no longer Local, it's Social.

A new set of data shows that Twitter drives one in every five visitors to social networks, and more visitors to blogs than the search engines do. How can you take advantage of this knowledge? This post analyzes the data and offers suggestions for better Twitter usage to take advantage of this information.

What are the pros and cons of using Mr. Tweet to help your non-profit get the most out of Twitter? Does Mr. Tweet, "your personal assistant." help non-profits find key influencers? I look at how non-profits are using Twitter, the value of an assistant like Mr. Tweet, and other resources for connecting to non-profit Twitterers.

Social networking in real time and non-profit possibilities