listening, social media campaign, technology

Visual Listening: The Next Big Thing in Social Media

2 Comments 08 September 2015

Images are signal through noise, and almost 60% of nonprofit organizations surveyed intend to use more social media images in 2015 than in prior years. To catch up with the rise in digital image sharing, a field has sprung up known as "visual listening." Visual listening is the practice of monitoring and tracking specific images online, and a new tool called Ditto purports to do just that. Social media monitoring as we know it is about to expand from text-focused monitoring to image and video "listening" in the next few years. This blog post explores the potential of visual listening, one tool available now to try, and why this is the next big thing in social media management.

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presentations, storytelling, technology

Share Small Moment Stories Using Digital Stortytelling Tools

8 Comments 31 October 2013

On Tuesday, I offered a workshop at the Massachusetts Nonprofit Network’s annual conference on Digital Storytelling Tools, subtitled “The One and Only Storytelling/Digital Tools/Speed Dating Mashup.” The workshop had four goals: leave with a solid “small moment story” idea, have an idea of how to use stories to reach organizational goals, develop at least two […]

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social media strategy, technology

Mind Mapping Social Strategy and Everything Else

8 Comments 07 August 2013

I'm a big fan of using the mind mapping technique to map out a social media strategy, but until three weeks ago, I hadn't considered using it for other applications. In this blog post, I offer examples of mind maps I've developed and how I approach mind mapping. The post includes testimonials, links and articles about the more popular mapping software applications, as well as further readings and resources for developing your own mind maps. Read on!

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Review: Exploring Cutting Edge Social Media (Idealware)

3 Comments 29 May 2013

Idealware has just released its latest report, "Exploring Cutting Edge Social Media," which explores the questions "when should you use new social media tools and channels, why, and for what use." That's quite a tall order to fill, really. The best parts of the report deal with why an organization should use "cutting edge" social media, determining the best time in the lifecycle of a social media channel to try it out, and descriptions of some of the newest sites. In this blog post, I review the report and offer an overview of Idealware's detailed analysis of new and developing social media tools.

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nonprofit resources, technology

Looking Backwards and Forwards: 2012 and 2013 Nonprofit Technology Use

2 Comments 20 December 2012

I love looking back on the year in nonprofit technology and thinking about what it has brought us, and what we can learn from it. In this blog post, I review the nonprofit communications practices that saw wider acceptance in 2012, the best of the research reports of 2012 that inform fundraising and communications, and some prognostications for 2013.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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