Community Organizer 2.0

In this interview, Toby Dershowitz of The Dershowitz Group, explains what a SMPR is, how to craft one, best practices, why a SMPR is important, how to distribute one, how to measure success, and the essential “must have” elements of any social media press release.

How do you explain social media to the public, no matter what their level of understanding? This was the issue we faced crafting an “overview” of social media. From this experience, I offer five basic ideas that you have to utilize in order to convey the concept of social media effectively.

Nonprofits can tell the best stories. But why tell them on the same old social media platforms? I’m excited about Animoto, Whrrl, Posterous and Blip.tv. They are easy to use, offer beneficial social media aspects, and spice up your digital storytelling with something new.

How do you raise funds for a project with an eBook? In this interview with Jasmin Tragas, who created the eBook Worldshapers, Extraordinary Women Making a Difference to raise funds for a microloan program in the Philippines. In this post, I interview Jasmin about her experience raising funds through the eBook, putting the project together, and lessons learned.

This 2009 NTEN conference session covered basic issues that nonprofits have telling their stories through a campaign. The post features the case example of Jewish Voice for Peace that turned around its approach to telling stories, using social media, and developing fundraising campaigns.

The multimedia website application Apture is a new tool that helps nonprofits to tell their story better. In this post, I demonstrate the application and its potential. I invite you to tell me how your organization can use this powerful tool to tell its story better!