04 Mar, 2010
Posted by: Debra Askanase In: analytics and metrics| corporate social media| engagement| fundraising| social networks
Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.
08 Feb, 2010
Posted by: Debra Askanase In: Facebook| community management| engagement| social networks
Active management of an online community on a registered site or social network translates into quantifiable value for the sponsoring organization. This blog post offers value data from two online communities that lost active community managers, and the subsequent effects on both the community and value from the community to the sponsoring organization.
31 Aug, 2009
Posted by: Debra Askanase In: random thoughts| social networks| stakeholders
This post asks: Should Dunbar’s number inform the way organizations act online? If fans have a finite number of engaging relationships online, is it possible for a fan to have a real relationship with an organization online? This post explores the tension between scale and intimacy, individual and organizational relationships.
30 Jun, 2009
Posted by: Debra Askanase In: Facebook| Getting Started| Twitter| engagement| social networks
Why don’t organizations create meaningful, strategic taglines? A tagline represents the mission of the organization, distilled into less than eight carefully chosen words. Company taglines, and professional taglines, should move the mission forward in all social media updates, and make networking more strategic and informative.
18 Jun, 2009
Posted by: Debra Askanase In: email fundraising| email markeing| social networks
A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can’t listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.
01 Jun, 2009
Posted by: Debra Askanase In: Affilicon Israel 2009| Facebook| social media strategy| social networks| technology
Social Media tips from Affilicon Israel 2009.
08 May, 2009
Posted by: Debra Askanase In: Facebook| fundraising| social networks
Facebook Causes is one of those conundrums in the nonprofit world – it seems like a perfectly wonderful tool for gaining attention for a cause, but there are significant barriers to adopting Causes as an online giving mechanism. The biggest barrier is cultural: people are used to socializing on social networking sites, not giving. But they will…it’s just a matter of time. This post explores the barriers to online social giving.
28 Apr, 2009
Posted by: Debra Askanase In: 2009 NTC Sessions| Facebook| email fundraising| fundraising| metrics| social networks
In this NTC 2009 Session “The Value of Online Fundraising,” representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.
16 Mar, 2009
Posted by: Debra Askanase In: Twitter| social networks
A new set of data shows that Twitter drives one in every five visitors to social networks, and more visitors to blogs than the search engines do. How can you take advantage of this knowledge? This post analyzes the data and offers suggestions for better Twitter usage to take advantage of this information.
16 Dec, 2008
Posted by: Debra Askanase In: Getting Started| demographics| social networks
Why do people join online communities and social networks? A new report talks about what it takes to befriend someone in a social network.
