Want to know how a Flickr campaign originates, evolves and grows? In this interview with Georgina Goodlander, of the Luce Foundation Center for American Art, she explains the history of the innovative "Fill the Gap" campaign, its progress, and how it will evolve.

How do you raise funds for a project with an eBook? In this interview with Jasmin Tragas, who created the eBook Worldshapers, Extraordinary Women Making a Difference to raise funds for a microloan program in the Philippines. In this post, I interview Jasmin about her experience raising funds through the eBook, putting the project together, and lessons learned.

Social Media tips from Affilicon Israel 2009.

The ONE Sermon Campaign has all the elements of a successful social media campaign: easy to participate, continued offline and online engagement, potentially viral. This post explores why the ONE Sermon Campaign is a great model for nonprofit social media campaigns.

The NTEN National Technology Conference 2009 Session on Mapping Social Media to Metric offered to opportunity to lean how nonprofit organizations are listening, utilizing social media, measuring their efforts and adapting their efforts based on what they are learning. In this post, I captured the session's conversations and lessons learned from the social media practitioners in the field.

This 2009 NTEN conference session covered basic issues that nonprofits have telling their stories through a campaign. The post features the case example of Jewish Voice for Peace that turned around its approach to telling stories, using social media, and developing fundraising campaigns.

In 2003, most nonprofits had yet to realize the full potential of the technological revolution already taking place. In this post, I look back at the past, and consider what nonprofits can learn from the past in order to be fully prepared for the technological future.

Even the most local businesses and community organizations can use social media. In this post, I give concrete examples of how the local business or organization can benefit from incorporating social media into its business model. The world is no longer Local, it's Social.

Organizations often fear the time commitment needed to implement social media. I suggest developing a social media strategy and selecting tools first, and then consider the two illustrated frameworks to help your organization know and understand the time it will spend on its social media activities. This post also includes suggestions for rethinking staff time on social media, and limiting the initial time investment.

Create a Social Media Advisory Board to help your organization set its social media strategy. Thoughts on why create a Board, who to invite and how to implement it.