engagement, social media strategy

10 Trends in Sustainable Social Media

15 Comments 13 May 2010

In this post, I talk about 10 social media trends that I'm seeing, and examples of those trends including fear of failure, mounting case studies, acceptance of ROI, employee use of social media, and more.

Continue Reading

corporate social media, reputation management, social media strategy, social networks

Why Do People Trust Brands and Organizations in Social Networks?

2 Comments 04 April 2010

In an international survey of social network users, InSites Consulting found that social network users trust brands' social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.

Continue Reading

fundraising, social media strategy

Social Media and Foundations

10 Comments 31 March 2010

Many foundations and philanthropies are using social media to talk to their stakeholders. If you are a nonprofit seeking foundation funding, make connecting with foundations using social media part of your overall development plan - and your engagement strategy.

Continue Reading

corporate social media, presentations, social media strategy

Social Media Flow Charts

9 Comments 25 March 2010

How does social media fit into the overall messaging? What role does it play in the sales cycle? This post considers the value of social media in meeting organizational goals, conceptualized as a flow chart of the overall brand and program marketing strategy.

Continue Reading

social media etiquette, social media strategy

Nonprofit Collaboration: Doesn’t It Make the Pie Bigger?

64 Comments 16 February 2010

Why don't more nonprofits collaborate, online and offline? Social media culture is all about sharing, giving back, and being unselfish. You get more in return. In this post, I offer three examples of nonprofits working in collaboration to expand the potential return. What do you think?

Continue Reading

engagement, social media etiquette, social media strategy

Front Yard and Back Yard Conversations

50 Comments 09 December 2009

Social media is a public platform, where we utilize the "power of weak ties" to move people to action. How does a weak tie become stronger, more fully engaged? It's when conversations move them from the public conversation places to private conversations. These private conversations are social media's "back yard." That is where the relationships are strengthened and built.

Continue Reading

engagement, social media strategy, website innovation

Survey Shows Engaged Americans Talk Online, and Want To Know More

16 Comments 25 September 2009

An interesting survey by Harris Poll shows that Engaged Americans (those who have volunteered, donated or advocated in the past year) want to be more involved in their nonprofit causes through social media. The survey also shows that they are already taking action as a result of social media engagement. How can nonprofits take advantage of this information?

Continue Reading

engagement, fundraising, social media strategy

When Does Engagement Lead to Donations?

12 Comments 18 September 2009

Nonprofit organizations constantly need to raise funds, and many are turning to social media to raise funds online. Organizations ask, "when does social media lead to more money?" The real question to think about is, "when does engagement lead to more money." Using social media to engage, listen and learn from stakeholders is the first requirement for a successful online fundraising strategy.

Continue Reading

Facebook, guest posts, social media campaign, social media strategy

Building a Facebook Fan Page – California State Parks Foundation (CSPF) Case Study

21 Comments 17 August 2009

Wonder what it takes to create a dynamic and growing Facebook Fan Page? The California State Parks Foundation's fan page grew from 517 fans to over 45,000 in a few short months. In this guest post, Brenna Holmes, of Adams Hussey and Associates, shares the multi-channel effort that created the Fan Page's growth and how they worked to save the California state parks.

Continue Reading

Flickr, guest posts, social media strategy

Interview with Georgina Goodlander: Fill the Gap Flickr Campaign

8 Comments 16 July 2009

Want to know how a Flickr campaign originates, evolves and grows? In this interview with Georgina Goodlander, of the Luce Foundation Center for American Art, she explains the history of the innovative "Fill the Gap" campaign, its progress, and how it will evolve.

Continue Reading

About

Debra Askanase is an experienced digital strategist, non-profit executive, and community organizer. Community Organizer 2.0 works with businesses and nonprofits to develop actionable and measurable digital media strategies that meet organizational goals.

Follow Debra

Subscribe via email

Categories

Comments

Badges

© 2012 Social Media Strategy for Nonprofits and Businesses.

Site by Arrow Root Media