Community Organizer 2.0

Developing social media in a vacuum is unnecessary. Why not develop a social media support team? Using personal contacts and social networks, one can easily develop a great team to help you develop and improve upon social media concepts.

Hebrew University and social media one year later: lessons learned, the challenges of working within an established institution, the importance of social media cheerleaders, and what has succeeded.

In social media, missing steps lead to frustration with using social media and sometimes complete disbelief in its use or good for the organization. More often than not, if the strategy isn’t working, there are missing steps. This blog post includes four slides that outline steps to creating a comprehensive, goal-oriented social media presence and strategy.

Clarity of vision and objectives are the cornerstones of a strong social media strategy. In this post, I write about two different kinds of objectives: the organization’s general objectives, and the value a social media strategy would provide to your organization. Once you’ve defined these, you can create your winning social media strategy!

In this post, I talk about 10 social media trends that I’m seeing, and examples of those trends including fear of failure, mounting case studies, acceptance of ROI, employee use of social media, and more.

In an international survey of social network users, InSites Consulting found that social network users trust brands’ social sites for information about the brand itself, second to peer information. Is this astonishing? In the article, I also think about how nonprofits can utilize this information for their brands.

Many foundations and philanthropies are using social media to talk to their stakeholders. If you are a nonprofit seeking foundation funding, make connecting with foundations using social media part of your overall development plan – and your engagement strategy.

How does social media fit into the overall messaging? What role does it play in the sales cycle? This post considers the value of social media in meeting organizational goals, conceptualized as a flow chart of the overall brand and program marketing strategy.

Why don’t more nonprofits collaborate, online and offline? Social media culture is all about sharing, giving back, and being unselfish. You get more in return. In this post, I offer three examples of nonprofits working in collaboration to expand the potential return. What do you think?

Social media is a public platform, where we utilize the “power of weak ties” to move people to action. How does a weak tie become stronger, more fully engaged? It’s when conversations move them from the public conversation places to private conversations. These private conversations are social media’s “back yard.” That is where the relationships are strengthened and built.