02 Jun, 2010
Posted by: Debra Askanase In: Online organizing|guest posts|location-based social media|mobile advocacy|social media campaign
Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100×100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.
10 Mar, 2010
Posted by: Debra Askanase In: Online organizing|fundraising|social media campaign
To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.
19 Nov, 2009
Posted by: Debra Askanase In: 2010 NTC Sessions|Mobile Fundraising|Online organizing|social media campaign|social media etiquette
How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government’s Beers for Canada, and Tweetsgiving 2008 and 2009.
17 Aug, 2009
Posted by: Debra Askanase In: Facebook|guest posts|social media campaign|social media strategy
Wonder what it takes to create a dynamic and growing Facebook Fan Page? The California State Parks Foundation’s fan page grew from 517 fans to over 45,000 in a few short months. In this guest post, Brenna Holmes, of Adams Hussey and Associates, shares the multi-channel effort that created the Fan Page’s growth and how they worked to save the California state parks.
