I participate in To Mama With Love because Epic Change founder Stacey Monk has created one of the most incredible online campaigns in which I've ever had the honor of participating. Epic Change, has taken every principle of great community organizing and integrated it into To Mama With Love. Epic Change is also an organization that embodies the culture of social media, which is the culture of inclusion.

Follow the Leader is the second of three interactive service challenges sponsored by the Points of Light Institute to inspire people to become involved in community service. FTL integrates social media and game dynamics to move people to make commitments to service. In this interview with Michael Nealis, Interactive Strategy Coordinator for HandsOn Network, he outlines the goals, social media elements, and potential learnings from this unique social media activism campaign.

Tweetsgiving 2010 is all about Epic Thanks. It includes some great features: gratitude cards, online evangelists, and community organizing. It's also one of the great online fundraising campaigns of 2010.

November 14 is World Diabetes Day. In honor of World Diabetes Day, I'm spotlighting the Diabetes Hands Foundation, one of the most nimble, experimental organizations around. They've just launched Big Blue Test and the video challenge. In this post, I discuss what makes DHF so experimental, its successes and learnings, and how the Big Blue Test was conceived and executed.

Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100x100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.

Wonder what it takes to create a dynamic and growing Facebook Fan Page? The California State Parks Foundation's fan page grew from 517 fans to over 45,000 in a few short months. In this guest post, Brenna Holmes, of Adams Hussey and Associates, shares the multi-channel effort that created the Fan Page's growth and how they worked to save the California state parks.