A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

Facebook Causes is one of those conundrums in the nonprofit world - it seems like a perfectly wonderful tool for gaining attention for a cause, but there are significant barriers to adopting Causes as an online giving mechanism. The biggest barrier is cultural: people are used to socializing on social networking sites, not giving. But they will...it's just a matter of time. This post explores the barriers to online social giving.

This 2009 NTEN conference session covered basic issues that nonprofits have telling their stories through a campaign. The post features the case example of Jewish Voice for Peace that turned around its approach to telling stories, using social media, and developing fundraising campaigns.

In this NTC 2009 Session "The Value of Online Fundraising," representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.

Mobile advocacy and fundraising is a brave new world for many. This 2009 NTC session covers the best case examples, questions and trends in mobile advocacy and fundraising.

A national veteran's group tested the fundraising strategies of higher frequency direct email vs. lower frequency direct email. There were surprising results.

Share I’m live blogging the 2009 NTC session Best of the Best: Integrated Fundraising Case Studies at the NTEN National Technology Conference, April 27, 2009. Jeff Patrick, President of Common Knowledge will be presenting. Two things to remember: 1. If integrate across multiple channels, you raise more money. 2. This presentation goes beyond email and [...]

Charity: water has sent out an interactive thank-you to all its Twestival donors. In doing so, it has used all the best lessons from a recent Community Philanthropy 2.0 study and applied it to its own donor base. Donors want to be involved, learn about the impact of their donations and hear about success stores. Charity: water has done all that and more...convinced me to give again.

A New York Times article on energy efficiency inspires thoughts on peer to peer fundraising. Does peer giving -- knowing who else is giving and what amounts -- make social network fundraising more effective?

Recent online donor report shows that multi-channel fundraising strategy combined with return clicks on a website lead to success. This post considers ideas for using social media to direct donors to your many fundraising channels, and to increase website "stickiness."