Will Kiva Kill Your Nonprofit? Donations 2.0 panel discussion at SXSW Interactive explores what "donations 2.0" means, and DonorsChoose, Opportunity International, Kiva and Amnesty International are using this model for fundraising.
Continue ReadingWill Kiva Kill Your Nonprofit? Donations 2.0 panel discussion at SXSW Interactive explores what "donations 2.0" means, and DonorsChoose, Opportunity International, Kiva and Amnesty International are using this model for fundraising.
Continue Readingfundraising, Online organizing, presentations, social media campaign
To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.
Continue Readingcorporate social media, engagement, fundraising, metrics, social networks
Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.
Continue Readingemail markeing, engagement, fundraising, video sharing
As more and more holiday video cards emerge, I take a look at the two types of video cards: humorous and serious. In this post, I mention my favorites from this holiday season of 2009, and why.
Continue Readingfundraising, Mobile Fundraising, technology
What are the online giving trends for 2010, and beyond? What will be the technology, culture, and needs? In this post, I created a graphic description of the history of online giving, and offer five trends that I see in the coming year.
Continue ReadingMobile Fundraising, Online organizing, social media campaign, social media etiquette
How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.
Continue ReadingProving that social media can be used to raise significant funds for nonprofits is "the brass ring" that every nonprofit utilizing social media wants to reach. On the other hand, social network fundraising is growing: both by adoption, use and acceptance. This post explores the existing challenges facing social network fundraising - and brainstorming ideas to overcome the barriers.
Continue Readingengagement, fundraising, social media strategy
Nonprofit organizations constantly need to raise funds, and many are turning to social media to raise funds online. Organizations ask, "when does social media lead to more money?" The real question to think about is, "when does engagement lead to more money." Using social media to engage, listen and learn from stakeholders is the first requirement for a successful online fundraising strategy.
Continue Readingfundraising, Getting Started, listening, Mobile Fundraising, search engine optimization, Twitter, website innovation
How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.
Continue Readingemail fundraising, email markeing, social networks
A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can't listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.
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