online donations givingtues

fundraising, presentations, social media campaign

Planning for Your Best GivingTuesday Yet

No Comments 09 May 2016

GivingTuesday is still six months away, but April is the perfect time to begin planning for this year's event. It's the right time for an accounting of the assets you will need for success, and what still needs to be done. It's the right time to look at mobile tech trends and configuring for a mobile GivingTuesday experience. And it's the right time to sketch out the bigger story of your campaign before it is too late. In this blog post, you'll find out what it takes to plan for a successful GivingTuesday, relevant donor engagement models, and why you should care about the tech trends that affect GivingTuesday and donor engagement. The slide deck from a recent workshop on GivingTuesday is also embedded, with downloadable planning worksheets.

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Facebook Fundraiser mobile version

Facebook, fundraising

Social Fundraising On Facebook: What’s New and What’s Next

5 Comments 29 February 2016

Every few years I write about fundraising on Facebook. Change is in the air, and it seems that the time is right for the same-side network effect to power fundraising on Facebook. Yet Facebook isn't quite offering the tool that people need. Facebook offers Donate and Donate Now buttons, and a Facebook fundraising tool called Fundraiser (only for organizations). Yet I can't see large-scale adoption of the Fundraiser tool, yet. Read on for a review of Facebook's fundraising tools.

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15ntc image

conferences, fundraising, social media strategy

Trendspotting: 2015 Nonprofit Technology Conference

13 Comments 10 March 2015

I just returned from the 2015 Nonprofit Technology Conference (NTC) energized and excited about where nonprofit technology practitioners think the field is heading. In this #15ntc roundup, I talk about the trends in nonprofit technology that I spotted at the conference, and why this is the year that nonprofit technology field jumped past "where are we now" to answer the question "where do we want to go next?"

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Screen Shot 2014-12-01 at 12.49.55 PM

community, fundraising

Finding #GivingTuesday Community at the NTEN Hangout 12/2

1 Comment 01 December 2014

In just two years #GivingTuesday has become the recognized day of giving (and giving back) in the US, and now has participation in 9 countries worldwide. This year, #GivingTuesday is starting to become a communal experience, not just in the giving...or almost requisite ask for donations...but in the desire to come together to discuss generosity and giving as a community. NTEN, the Nonprofit Technology Network, is hosting a one-hour open conversation on GivingTuesday at 11am PT/ 2pm ET as a way for community members to share #GivingTuesday efforts, discuss why they are a part of the NTEN community, and share ideas for the year ahead. Joleen Ong, Marketing and Publications Director of NTEN, explained that "NTEN is all about community and on #GivingTuesday, we're gathering the community together to celebrate the giving season."

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Great Apes Amazon Wishlist brown paper

free agent community fundraising, fundraising, storytelling

An Unexpected Nonprofit Fundraising Story

2 Comments 27 August 2014

The Center for Great Apes has hit on a brilliant merge of fundraising and storytelling. The Center is using Amazon Wish Lists to ask for specific donations for their great apes. Each item includes a small story about why it is needed, often connected to a specific animal. This is small moment storytelling. It also is storytelling fundraising, with a whiff of whimsy...and personal appeal. It's refreshingly simple, yet unexpected.

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About

Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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