Community Organizer 2.0

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

Two data sets, two different user groups, same results: Small businesses and nonprofit find social media effective for reaching new customers and strengthening existing relationships. Irrefutable evidence of the power of engagement.

As more and more holiday video cards emerge, I take a look at the two types of video cards: humorous and serious. In this post, I mention my favorites from this holiday season of 2009, and why.

What are the online giving trends for 2010, and beyond? What will be the technology, culture, and needs? In this post, I created a graphic description of the history of online giving, and offer five trends that I see in the coming year.

Proving that social media can be used to raise significant funds for nonprofits is “the brass ring” that every nonprofit utilizing social media wants to reach. On the other hand, social network fundraising is growing: both by adoption, use and acceptance. This post explores the existing challenges facing social network fundraising – and brainstorming ideas to overcome the barriers.

Nonprofit organizations constantly need to raise funds, and many are turning to social media to raise funds online. Organizations ask, “when does social media lead to more money?” The real question to think about is, “when does engagement lead to more money.” Using social media to engage, listen and learn from stakeholders is the first requirement for a successful online fundraising strategy.

How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.

A new study by ROI Research revealing reasons why people most often unsubscribe from email lists, and the rates at which they unsubscribe. You can’t listen and engage in an email blast, but you can take the information from listening and engaging on social networks, and use that to decrease your unsubscribe rates.

Facebook Causes is one of those conundrums in the nonprofit world – it seems like a perfectly wonderful tool for gaining attention for a cause, but there are significant barriers to adopting Causes as an online giving mechanism. The biggest barrier is cultural: people are used to socializing on social networking sites, not giving. But they will…it’s just a matter of time. This post explores the barriers to online social giving.

This 2009 NTEN conference session covered basic issues that nonprofits have telling their stories through a campaign. The post features the case example of Jewish Voice for Peace that turned around its approach to telling stories, using social media, and developing fundraising campaigns.