Facebook Fundraiser mobile version

Facebook, fundraising

Social Fundraising On Facebook: What’s New and What’s Next

5 Comments 29 February 2016

Every few years I write about fundraising on Facebook. Change is in the air, and it seems that the time is right for the same-side network effect to power fundraising on Facebook. Yet Facebook isn't quite offering the tool that people need. Facebook offers Donate and Donate Now buttons, and a Facebook fundraising tool called Fundraiser (only for organizations). Yet I can't see large-scale adoption of the Fundraiser tool, yet. Read on for a review of Facebook's fundraising tools.

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15ntc image

conferences, fundraising, social media strategy

Trendspotting: 2015 Nonprofit Technology Conference

13 Comments 10 March 2015

I just returned from the 2015 Nonprofit Technology Conference (NTC) energized and excited about where nonprofit technology practitioners think the field is heading. In this #15ntc roundup, I talk about the trends in nonprofit technology that I spotted at the conference, and why this is the year that nonprofit technology field jumped past "where are we now" to answer the question "where do we want to go next?"

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Screen Shot 2014-12-01 at 12.49.55 PM

community, fundraising

Finding #GivingTuesday Community at the NTEN Hangout 12/2

1 Comment 01 December 2014

In just two years #GivingTuesday has become the recognized day of giving (and giving back) in the US, and now has participation in 9 countries worldwide. This year, #GivingTuesday is starting to become a communal experience, not just in the giving...or almost requisite ask for donations...but in the desire to come together to discuss generosity and giving as a community. NTEN, the Nonprofit Technology Network, is hosting a one-hour open conversation on GivingTuesday at 11am PT/ 2pm ET as a way for community members to share #GivingTuesday efforts, discuss why they are a part of the NTEN community, and share ideas for the year ahead. Joleen Ong, Marketing and Publications Director of NTEN, explained that "NTEN is all about community and on #GivingTuesday, we're gathering the community together to celebrate the giving season."

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Great Apes Amazon Wishlist brown paper

free agent community fundraising, fundraising, storytelling

An Unexpected Nonprofit Fundraising Story

2 Comments 27 August 2014

The Center for Great Apes has hit on a brilliant merge of fundraising and storytelling. The Center is using Amazon Wish Lists to ask for specific donations for their great apes. Each item includes a small story about why it is needed, often connected to a specific animal. This is small moment storytelling. It also is storytelling fundraising, with a whiff of whimsy...and personal appeal. It's refreshingly simple, yet unexpected.

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email fundraising, email marketing, social media strategy

M&R 2014 Benchmarks Study: Findings and Implications

No Comments 18 April 2014

The M&R 2014 Benchmarks Study is here! For the past eight years, M&R,with support from NTEN, has produced a study of email and fundraising benchmarks. This year's study looked at email (open rates, churn, clickthrough rates, list growth, response rates), online giving (email, other giving online, monthly vs. one-time gifts), website traffic (traffic growth and web gift rates), and social media (Facebook and Twitter fan size, growth, and frequency of posting) in 2013. What is interesting about this year's study isn't so much what is in it, but what it implies for the future of web communication.

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About

Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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