Google+ rolled out its Ripples feature on October 27, with just a hint of data potential within Google+ for marketing and engagement. Google+ Ripples is really the first set of metrics we've seen from Google around Google+. Ripples gives Google+ users relevant information about the use of circles, G+ influence, and how data is spread. Google+ Ripples has a lot of potential, including knowing your influencers, finding new influencers, knowing what others want to share, and of course implications for the future of online search and Google SEO. Why is Ripples really relevant for nonprofits? It can help nonprofits understand how to move connections on G+ (and elsewhere) to action. Read the full post for more.

While Google Plus has been all the rage this week, one overlooked point is how the +1 button will change the way we search, interact with search results, and use the web in the future. With the arrival of the +1 button, what you "plus" on the web will ultimately affect what you will see within Google search, what all of your connections will see, and how the world may perceive you.

Understand the basics of Search Engine Optimization, a moderated session at SphinnCon Israel.

How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.

How do you gather and process all the online information that you need to know? I've compiled and explained my news gathering and processing system in this blog post in order to share insights that I've learned. What I'm hoping is that, after you read this, you'll share yours in the comments or with your own blog post. I look forward to learning and sharing with you!

Do you think about inbound links from other websites to your blog or website? This "live blog" post from Affilicon Israel has a lot of great tips and information to help you understand what inbound links are, why you should care, and how you can utilize them to promote your social media campaign, website, service or product.

Why does a domain name matter? It matters for SEO ranking, search, business and brand. This Afilicon Israel 2009 presentation covers these basics as well as lots of great tips for securing and directing domain names to build your brand.

If you are wondering about the future of search engine optimization, this panel discussion that I attended at Affilicon Israel 2009 offered insight into the future of SEO and how we should begin to think about website and page development in light of this information.