Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This post includes a slide presentation that comprehensively explains the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Facebook Like as a case study, the ROI of social sharing as a case study, and primary social sharing tools.

The single most frequent question that I get from nonprofit organizations who want to use Twitter is "how do I get started?" My response is to follow The Twitter Rule: Less Broadcasting, More Conversation. The embedded slide deck includes strategies for using Twitter to create social capital and conversations.

Highlights and best practices of several youth entrepreneurship organizations using social media to promote youth entrepreneurship, source new borrowers from their loan fund, and support and find mentor businesses. This is part of a presentation offered at the Youth Business International Global Forum 2011 in Mexico City, Mexico.

Fan conversation is significantly higher with custom landing tabs. Included are 15 examples of nonprofit organizations with custom landing tabs. Some have a call to action, others an organizational overview, others ask visitors to join.

How does social media fit into the overall messaging? What role does it play in the sales cycle? This post considers the value of social media in meeting organizational goals, conceptualized as a flow chart of the overall brand and program marketing strategy.

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

How do you explain social media to the public, no matter what their level of understanding? This was the issue we faced crafting an "overview" of social media. From this experience, I offer five basic ideas that you have to utilize in order to convey the concept of social media effectively.

There are plenty of other business functions besides sales and marketing that benefit from social media integration: human resources, internal communication, product development, training, customer service. I recently gave a presentation that talks about the ROI of integrating social media with these business functions. The slide show is embedded. Looking forward to your thoughts and contributions.

Blogging IS a Strategy. Organizational blogging should be relevant, targeted and strategic for your organization, and should move your organization closer towards meeting its goals. This post includes a slideshow that illustrates strategic blogging practices, and how to create a blogging strategy for your nonprofit.