Community Organizer 2.0

How does social media fit into the overall messaging? What role does it play in the sales cycle? This post considers the value of social media in meeting organizational goals, conceptualized as a flow chart of the overall brand and program marketing strategy.

How do you explain social media to the public, no matter what their level of understanding? This was the issue we faced crafting an “overview” of social media. From this experience, I offer five basic ideas that you have to utilize in order to convey the concept of social media effectively.