Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100x100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.

To create a great online fundraising campaign, combine the principles of community organizing with fundamental social media principles. The mashup will guide your campaign strategy and map. Presentation includes a slide show of essential elements of social media fundraising, and uses 2009 as a case study.

How important are bloggers to online social media campaigns? What is the value bloggers bring, and how should campaigns best use bloggers before and during their social media campaigns? In this blog post, I consider how four social media campaigns used blogger influence during the campaign, and the degrees of effectiveness: a micro finance campaign for Opportunity International, Visible Government's Beers for Canada, and Tweetsgiving 2008 and 2009.

For Blog Action Day, a case study of a Facebook Event, Eco Lights, that transformed Sviva Israel from a small nonprofit into a robust organization.