engagement, network weaver, presentations, social media policy

Moving From Stakeholder To Network Weaver

10 Comments 13 September 2013

What can we do to move stakeholders, those who are already invested in some way in the success of our organizations, up a ladder of engagement to become network weavers? To then become fundraisers? In this blog post, I highlight a presentation that I gave this week entitled "Empowering Your Stakeholders to Become Network Weavers" as part of the Women in Philanthropy speaker series. It's a "playbook in four-part harmony" that includes encouraging staff to actively use social media channels, developing social media policies, training staff/volunteers/board members on social media use, and assigning private online spaces for online network weavers and more highly-engaged fans to use.

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Debra Askanase is an experienced digital engagement strategist, non-profit executive, and community organizer. She works with mission-driven organizations to develop digital strategies and campaigns that engage, create trust, and move stakeholders to action. Debra speaks at conferences worldwide on the intersection of technology, social media, and nonprofit organizations.

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