Estrella Rosenberg, founder of Big Love Little Hearts, came up with the idea for the #100x100 Foursquare campaign nine days before the launch. This is the story of how she promoted awareness of CHD through Foursquare, leveraged $25,000 in the meantime, and laid the groundwork for lasting legislative change.

Mobile advocacy and fundraising is a brave new world for many. This 2009 NTC session covers the best case examples, questions and trends in mobile advocacy and fundraising.