Analyzing social sharing is critical- it's part of the feeback loop you need to gauge audience reach and reaction to your online content. In this blog post, I discuss four social sharing tools that offer in-depth sharing analytics: AddThis, Facebook Share, Tweetmeme, and Google Analytics Firefox extension. What other tools do you use to analyze how your readers share your organization's content online? What do you learn from them?

Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.

Video promotion tips and thoughts from Affilicon Israel 2009.

The NTEN National Technology Conference 2009 Session on Mapping Social Media to Metric offered to opportunity to lean how nonprofit organizations are listening, utilizing social media, measuring their efforts and adapting their efforts based on what they are learning. In this post, I captured the session's conversations and lessons learned from the social media practitioners in the field.

In this NTC 2009 Session "The Value of Online Fundraising," representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.

The most important blog metrics answer the questions: who is engaged, and how deeply engaged are they? This post offers three different measurements of blog reader engagement, and why that matters to non-profit organizations.

What metric do you use to find where your stakeholders are most social online? Time spent online on social networks, cross-referenced with good demographics are the key.