In social media, missing steps lead to frustration with using social media and sometimes complete disbelief in its use or good for the organization. More often than not, if the strategy isn’t working, there are missing steps. This blog post includes four slides that outline steps to creating a comprehensive, goal-oriented social media presence and strategy.
Fan and follower numbers mean nothing without engagement. In this case study, I analyze why a company with 4,000 Twitter followers and almost 500 Facebook fans is failing at social media.
Video promotion tips and thoughts from Affilicon Israel 2009.
The NTEN National Technology Conference 2009 Session on Mapping Social Media to Metric offered to opportunity to lean how nonprofit organizations are listening, utilizing social media, measuring their efforts and adapting their efforts based on what they are learning. In this post, I captured the session’s conversations and lessons learned from the social media practitioners in the field.
Tags:
09NTC,
Adapt,
American Red Cross,
Beth Kanter,
Learn,
Listen,
listening tools,
National Wildlife Federaration,
NTEN,
social media metrics,
social media strategy
In this NTC 2009 Session “The Value of Online Fundraising,” representatives from Care2 and Blackbaud discuss case studies and survey results that offer current benchmarks for online email marketing ROI and social network fundraisin ROI.
Tags:
09NTC,
email fundraising,
Facebook,
Facebook Causes,
fundraising benchmarking,
Nonprofit Industry Survey,
NTEN,
Online Event Benchmarks,
online fundraising,
Social Networking ROI,
Website fundraising
The most important blog metrics answer the questions: who is engaged, and how deeply engaged are they? This post offers three different measurements of blog reader engagement, and why that matters to non-profit organizations.
What metric do you use to find where your stakeholders are most social online? Time spent online on social networks, cross-referenced with good demographics are the key.
