Charity: water has sent out an interactive thank-you to all its Twestival donors. In doing so, it has used all the best lessons from a recent Community Philanthropy 2.0 study and applied it to its own donor base. Donors want to be involved, learn about the impact of their donations and hear about success stores. Charity: water has done all that and more...convinced me to give again.

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.

Add an Idea Portal to the non-profit website to bring customers front and center. Invite their suggestions, ideas and critiques for a better organization, and a relevant website.

A communication checklist can help you discover if you are communicating dynamically. An example of moving the conversation forward with stakeholders.

What technologies can you use to follow internet chatter about your organization? How will you analyze and utilize this information?