Community Organizer 2.0

What are the essential online listening tools you need? In this post, I discuss the six essential FREE tools that also offer email alert features. However, the other secret is listening through RSS feeds. Find out how and why you want to each of these listening tools.

How does your organization use the social bookmarking site Delicious? In this post, we discuss the ways that your organization can use Delicious for information gathering, intra company collaborative efforts, and sharing news with stakeholders.

How do you gather and process all the online information that you need to know? I’ve compiled and explained my news gathering and processing system in this blog post in order to share insights that I’ve learned. What I’m hoping is that, after you read this, you’ll share yours in the comments or with your own blog post. I look forward to learning and sharing with you!

Reputation management is not just a tool for defensive online listening, but to alert us when good things are said about our company online. Two days ago, I found out that I won an industry award solely because my company was mentioned and hyperlinked from another site. How did I find out? A Google Alert I had set up notified me. In this post, I discuss the importance of effective listening posts, using my award as an example of “the flip side of reputation management.”

When recently presenting an overview of social media to a nonprofit organization, I was met with overwhelming fears and objections to using social media. This post addresses each concern one by one, revealing why you can’t afford not to be active in social media.

The NTEN National Technology Conference 2009 Session on Mapping Social Media to Metric offered to opportunity to lean how nonprofit organizations are listening, utilizing social media, measuring their efforts and adapting their efforts based on what they are learning. In this post, I captured the session’s conversations and lessons learned from the social media practitioners in the field.

This week, two employees blindsided Domino’s Pizza with a self-made, so-called prank video. It went viral. the shocking news? Domino’s wasn’t even listening. Every organization and nonprofit should learn from Domino’s Pizza.

Charity: water has sent out an interactive thank-you to all its Twestival donors. In doing so, it has used all the best lessons from a recent Community Philanthropy 2.0 study and applied it to its own donor base. Donors want to be involved, learn about the impact of their donations and hear about success stores. Charity: water has done all that and more…convinced me to give again.

When your company is faced with a crisis, you should have the appropriate social media tools in place to listen, engage with stakeholders and broadcast messages. In this post, I consider the reputation problems recently faced by Network Solutions and Motrin, the strategies used to address them, and lessons we can learn from them.

Add an Idea Portal to the non-profit website to bring customers front and center. Invite their suggestions, ideas and critiques for a better organization, and a relevant website.