Community Organizer 2.0

This guest blog post continues the discussion of nonprofit collaboration, but from the funder’s perspective. Guest contributor Ed Nicholson, who manages corporate philanthropy for Tyson Foods, offers his perspective on why collaboration and coopetition is good for the cause and the funder.

Social media takes so much time! Why does it always seem to take us away from work tasks, or so hard to manage effectively. Hannah Katzman offers her thoughts on how to stay in control, and why it’s so difficult to manage social media in this guest post.

What happens when your cause is “brandjacked?” When you find out that a for-profit, unaffilitated entity is trying to make money off of your donors? That’s exactly what happened to Trees for Troops in mid-November. Guest blogger Steve Drake, of Trees for Troops, tells how Trees for Troops fought back, lessons learned and the ROI of social media.

Wonder what it takes to create a dynamic and growing Facebook Fan Page? The California State Parks Foundation’s fan page grew from 517 fans to over 45,000 in a few short months. In this guest post, Brenna Holmes, of Adams Hussey and Associates, shares the multi-channel effort that created the Fan Page’s growth and how they worked to save the California state parks.

Want to know how a Flickr campaign originates, evolves and grows? In this interview with Georgina Goodlander, of the Luce Foundation Center for American Art, she explains the history of the innovative “Fill the Gap” campaign, its progress, and how it will evolve.