Book review, Getting Started, social media campaign
If you work for, volunteer your time for, or consult to a mission-based organization, you are already thinking about using social media channels to promote it. Authors Amy Sample Ward and Allyson Kapin bring together how organizations can utilize social media channels cohesively to raise money, promote organizations, and create killer advocacy campaigns.The book is full of digestible information, appropriate for anyone working in communications, fundraising, programming, volunteer management, and leadership at an organization. This post offers an overview of the key points in the book, who should read it, and what you'll get out of it. In the a follow-up blog post, to be published Wednesday, April 10, co-authors Amy Sample Ward and Allyson Kapin answer six follow-up questions about the book, including "what inspired you to write the book," "what assets should an organization have in place before planning a multichannel campaign," and "what does it take to raise money online using social media."