Facebook, metrics

Facebook Engagement Practices: Recent Studies and Discussions

14 Comments 12 April 2011

We all want to know what everyone else has been doing successfully, and finally, there are some hard numbers backing up the best practices. A few recent discussions and surveys have zeroed in on how fans respond to Facebook posts, want to interact with posts, and when they are most responsive.

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Facebook, presentations

The Power of Facebook plugins, and other social sharing tools

1 Comment 10 February 2011

Facebook plugins (including the Like button) and social sharing tools amplify your content on the web and on Facebook. This post includes a slide presentation that comprehensively explains the different Facebook plugins, understanding the Open Graph, Facebook NFO (EdgeRank), the ROI of a Facebook Like as a case study, the ROI of social sharing as a case study, and primary social sharing tools.

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community management, engagement, Facebook

Creating Community on a Facebook Page

8 Comments 02 February 2011

A Facebook Page is a community, but it is usually a loosely-tied community of lurkers and inactives who don't have the opportunity to interact with each other or the Page often enough. I believe that you can create community within a Facebook Page, but it takes a lot of work, discovery, and dedication. Here are 5 tips to creating community within your Facebook Page.

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Facebook, Linkedin, presentations, social media strategy

YBI Global Forum: Assessing Best Practices Using Linkedin, Facebook, and Twitter

No Comments 27 September 2010

Highlights and best practices of several youth entrepreneurship organizations using social media to promote youth entrepreneurship, source new borrowers from their loan fund, and support and find mentor businesses. This is part of a presentation offered at the Youth Business International Global Forum 2011 in Mexico City, Mexico.

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Facebook, location-based social media

Understanding Facebook Places Functionality Opens Possibilities

11 Comments 15 September 2010

Now that your Place is claimed, what are the capabilities of Places and its potential uses? Most importantly, how does that functionality open up possibilities? This post explores six ways that Places offers opportunities for you to interact on Places with your fans - and brainstorms a few possibilities.

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Facebook, guest posts

Guest Post by John Haydon: Email Acquisition – A Case Study

10 Comments 23 August 2010

The challenge: Help Oceana unlock the potential of its 10,000 Facebook Fans. John Haydon explains how his company, Inbound Zombie, helped Oceana acquire 5,000 new email addresses and 4,277 new Facebook Page connections during a 60-day campaign.

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Facebook, presentations

Nonprofit Facebook Welcome Tabs: Inspiration and Innovation

33 Comments 25 June 2010

Fan conversation is significantly higher with custom landing tabs. Included are 15 examples of nonprofit organizations with custom landing tabs. Some have a call to action, others an organizational overview, others ask visitors to join.

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Facebook

Creating Something From Nothing: Harnessing Facebok to Attract Fans To New Brands

9 Comments 20 June 2010

How can a new brand or organization use the power of Facebook to attract new fans and and customers? If you don't have a large fan base, here are 10 ideas for attracting new fans within Facebook to your new page.

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engagement, Facebook, video sharing

YouTube Goes Fully Social And Challenges Facebook

15 Comments 27 May 2010

YouTube announced today that every YouTube channel is now equipped with a moderator feature, allowing YouTube to become fully social and engaging. It's a game changer, and this post tells you why.

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Facebook, website innovation

Why I Like the Like Button: Spreading Nonprofit Messages

29 Comments 30 April 2010

With the Like button, Facebook has enabled your organization to become a network weaver. This blog post explains how the Like button weaves your fans together, and offers ideas about how to use the power of the Like button on your organization's behalf.

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About

Debra Askanase is an experienced digital strategist, non-profit executive, and community organizer. Community Organizer 2.0 works with businesses and nonprofits to develop actionable and measurable digital media strategies that meet organizational goals.

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