engagement, social media strategy
Sarah Robinson doesn't just understand that loyalty is important, she understands the DNA behind what makes customers fiercely loyal. In my interview with her, below, she speaks to what makes up the DNA of a fiercely loyal community. In these economic times, when individual and organizational resources are stretched, nonprofits must cultivate fiercely loyal fans in order to thrive.Sarah truly understands social media engagement, and her new book Fierce Loyalty is a shining example of why I admire her work and her philosophy. The book is a step-by-step framework for defining your compelling community interest, and building a fiercely loyal community that cares about your cause. In this blog post, I interview Sarah Robinson about her book, the DNA of successful communities, her background, and the role of social media in building loyalty.